There’s a lot being written and said about the times we are living through right now. Many of us thought we would be practicing social distancing for a couple of weeks. Now we know it will be a couple of months. In the midst of an unprecedented change in how we live, work and do business, we are challenged to adapt. In order to maintain or even strengthen the relationships with our clients, we will all need to start thinking more creatively. Here are a few ways to stay connected:
Video Chat
It seems like overnight, everyone discovered zoom and the many other video conferencing solutions out there. While the reason for the dramatic increase in video communications is that it is the next best thing to an in-person meeting. Video chats allow you to see facial expressions and other nonverbal behaviors. Consider scheduling a check-in with your clients via video chat. This should not be a sales call. Rather, it is an opportunity to find out how they are doing and if there is anything you can do for them. Don’t forget to maintain professionalism in your appearance and decorum during the call. If you truly don’t like video chats, then pick up the phone and call your clients.
Send a Handwritten Note
At VirtuArte, we consistently get the feed-back that handwritten notes are among the most impactful ways to communicate appreciation. The personal touch, and the effort that goes into the note are both apparent and welcome. The key right now is to give thanks to you clients for being a valued part of your business. You want to let them know you are thinking about them, and you are there if they need anything. If you don’t have a mailing address, send an e-card, but be sure to include a personal note that shows you have taken the time to truly consider each customer.
Send a Virtual Gift
There’s no reason to interrupt your client gifting strategy right now. In fact, you should consider the impact a thoughtful gesture can have during a time of crisis. Some recommendations include:
- An audio book
- An e-Book
- Online Subscription to a magazine or newspaper
- An online course
- Podcast
Take the information you have been gathering about your clients and use it to personalize each gift. Send something that reflects the client’s interests.
Have a Virtual Meal
Friends and families are gathering online to have virtual meals together. You can offer the same opportunity to touch base to your clients. However, take this gesture a step further with a client, and make it a business lunch that’s your treat. How? Buy lunch from a restaurant that is local to your client and have it delivered. Order your own lunch, and then log onto and enjoy a meal together. If you want to meet up for a drink, instead of doing a run of the mill happy hour, consider doing a virtual wine tasting. Again, you can order a delivery to your client and then have a wine steward join online for the experience.
Avoid Email Blasts
Just like any other gesture, it is more meaningful if you personalize your email communications. Sending out an email blast to clients will get your communication lost in the noise of the clients’ inbox. Be thoughtful about your Subject line, and make sure to lead with a highly personalized sentence that makes it clear you are making a genuine effort to connect.
If you need assistance in implementing any of these ideas or want to brainstorm further contact me at dmyers@virtuarte.com or at 202.297.9524
